Earlier this week we shared a few infant mortality ad campaigns that were catching the attention of media across the country. We found another one that is also out of Milwaukee. The aim is to grab the attention and bring awareness of infant mortality and the available resources available to at-risk populations.
Milwaukee Mayor Tom Barrett and the UWM School of Public Health say the alarming infant mortality statistics in the city of Milwaukee are a “macro” problem that require a “micro” solution. “African American babies die at a rate of two to three times higher than white babies, and that is completely unacceptable. Don’t smoke, get the prenatal care, have safe sleeping conditions, all these messages are parts of this puzzle that we are attempting to put together,” Barrett said.
Milwaukee’s Commissioner of Health Bevan Baker stressed how important it is for mothers to visit the doctor while they’re pregnant, and also for women planning to become pregnant. “While they may seem routine, they give the health care provider the opportunity to catch some potential problems before they become serious,” Baker said. (Source)
Visit the website iwantastrongbaby.com to see their full campaign and links to all of their initiatives. Tell us, which baby is your favorite?
Photo Credit: http://city.milwaukee.gov/PregnancyNutrition
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